Most of our website builds start out with a telephone conversation about the process and the pricing and lead times.

Conversation

Not surprisingly, most of our prospects have an idea of what they want their website to look like (simple and clean, but professional) and some of what they want to say, but not a lot about function and their audience.

phone conversationWe ask a lot of questions:

  • What are the goals you want your site to meet?
  • What is the profile of the visitor you're trying to attract to the site?
  • Where do your prospects live?
  • What other sites do they visit?
  • What makes them return to those websites?
  • What must they do when they visit your site to make the visit successful in your judgment?
  • What competitive sites are they now visiting that you want to replace?

Most prospects can answer a few of the questions specifically, but many can't answer more than two or three.  So we tell them we don't think they're quite ready to begin building a site, because they don't yet have clear goals and targets that would help them measure the performance of their site.

As gently as possible, we suggest that they do some homework, and we offer to help them with their homework.

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